Newspapers that raise a paywall may find paying customers among some of their most loyal domestic fans – but they will shut out all the serendipitous readers, perhaps ending sites‘ global ambitions. The result would see BBC News, of course, attract more traffic. But a march to paid could also mean an opportunity for grassroots bloggers and redundant newspaper reporters, many of whom are promising to build alternative news sources worth their name.
Newspapers must choose between audience and profit, but neither may hold the answer. As one tweeter put it: „They’re doomed if they charge and they’re doomed if they don’t, so they might as well try.“