From an advertiser’s perspective, the new BusinessWeek is designed a bit more like a Web site. There are more opportunities for companies to buy ads near articles related to their industry, and the magazine is broken into chunks, with four separate tables of contents. Readers tend to linger on such tables, so the ad pages next to the start of each section could prove to be lucrative. There are also more ads at the front of the book.
Die New York Times schreibt über den Relaunch der Business Week, die der Bedrohung durchs Netz dadurch begegnet, dass sie sich ihm annähert.
