Indie 2.0

Today, indie-rock culture remains an underground culture, basically by definition, in that its fans shun mainstream music in favor of lesser-known acts. But now, MySpace, iTunes, and Internet radio make location and friends irrelevant for discovering music. Blogs and aggregators enable fans to determine in just a few minutes what everyone else is listening to that day. What you know, where you are—these matter not at all. To be an insider today one must merely be fast.

Bill Wasik im Oxford American Magazine über Pitchfork, MP3-Blogs und die Independent-Kultur im Netz. (via Brijit)